Stationery how to sell-.docVIP

 PAGE \* MERGEFORMAT 33 Stationery how to sell? Chinese stationery market is dominated by waves in the early 90s to the 90s at the end of the end of the wave, rise and fall, to come back and forth for several years, or return to the ‘end’, in the stationery products homogenization of severe (even the article is true), the channel No differentiation, the low quality of personnel amp;amp; P case, imitation is repeated use of competition in the market, in which ‘the process of the details’ is the most difficult to imitate, and to do marketing is doing ‘process’, the process is complex and requires enterprises superb operational level, which is to do market is the most rare. Like a professional soccer, soccer ball from the goalkeeper beginning, through the guard, center, forward of the dribbling and offensive organization, the last thing to do is to shoot, also known as ‘finishing touches’, which do not kick Well, also come to naught, and even if you played a good game to see, if you do not score and your opponent does not look good, but even kick a goal, then you are lost, competition is so brutal, that is the market competition. Product promotion is the marketing of the ‘finishing touches’, to promote sales (SALES PROMOTION, referred to as SP), the definition of promotion there are many narrow sense, marketing is this: in the shortest possible time to make a purchase desire of consumers to stimulate, and to promote a kind of transaction mode of operation. Successful marketing can quickly open the product sales did not say, but also to businesses to save considerable operating costs, according to statistics, this year we are now marketing a variety of process, SP and advertising spent in the enterprise cost ratio has reached 65 %: 35%, so, SP in the enterprise has become very important, how to control and make good use of SP will become the focus of enterprises, and first of all let’s understand some characteristics of SP and in the stationery company applicatio