The three pillars of beer rivers and lakes.docVIP

 PAGE \* MERGEFORMAT 23 The three pillars of beer rivers and lakes In ancient Liu Bei, Cao Cao, Sun Quan into the three pillars of the three potential Dazhi world, today there is snow, Tsingtao Beer, Yanjing beer brand into the three pillars of the three potential sub-end beer market competition. In today’s beer industry, be regarded as a strong national beer business, brand, nothing more than Tsingtao, Snow and Yanjing three major brands, others are regional brands, although the major beer brands to national brands are also positive forward, but the national beer industry, the top three (Tsingtao, Snow, Yanjing) there is still a certain gap. At present, Tsingtao, Snow and Yanjing beer industry oligopoly position of the pattern becomes clearer, the end of 2006 the industry’s top three brewers already accounts for 37% of the national market share. For a long time, whether it is accumulated with a long cultural history of Tsingtao, or take advantage of the capital, Yenching geography, as well as come from behind, and the rapid development of the snow, all to spare no effort Pinzheng the national beer market, a large piece of rich cake. Observant people can note, any one of the three beer giants to enter a terminal market, that’s naturally Ji Gong and the other on the two brands to make themselves have a more stable market share, expand their brand’s market territory sales . It can be said, Yanjing, Tsingtao Beer, Snow Pinzheng three domestic beer giants have never stopped, and intensified. With 08 Olympic Games approaching, I believe the three national beer brand in the brand wars end markets will be more colorful ... ... Big Three patients taking the capital Capital market has always been a major liquor company, brand battleground, who the first to occupy the capital of the beer market, carving up more market share, and in constant development process for good to the brand to maintain, who accounted for got to do large, and strong corporate and brand opportu