Thematic promotions to brand value - Qiao Shi forces swept across the country.docVIP

 PAGE \* MERGEFORMAT 21 Thematic promotions to brand value - Qiao Shi forces swept across the country Shenzhen Yuan Zheng Technology Co., Ltd. (LAUNCH) is the only vehicle maintenance test equipment industry, Hong Kong listed companies, the annual thick summer, when Italy are organizing the annual ‘International Auto Aftermarket Forum’ (commonly known within the company ‘Annual Meeting’), the organization of the Forum has become an important LAUNCH LAUNCH brand culture, brand mark, and has become the industry benchmark, but also allow yuan levy sales in the short term benefits and long-term brand equity was the accumulation of significant benefits. However, after the annual meeting each year, the enterprise will be faced with a relatively low sales period. The reason is that great efforts during the annual marketing and sales abnormal hot spot, a large number of minority dealers purchase, while the end-customers (auto-repair shops and 4S stores), also during the years of buying and selling their own but offers genuine products. As we all know, belongs to professional equipment, industrial equipment, product life cycle longer than the fast moving consumer goods, and can not continue to introduce new products to stimulate consumer spending, coupled with its own market capacity is limited, so this phenomenon is year after year cycle, so that corporate executives and the regional market headache. To this end I ‘stepped in’, to reverse the years of stagnant sales after a difficult position. The author through a detailed understanding and investigation revealed that because of various factors, many customers, especially end-customer (4S shops and auto repair shop owner), and not all went to the scene to participate in Yuan Zheng (LAUNCH) annual meeting held, and therefore channel especially the end-customers, there is a certain degree of market space to be excavated, for which I started a long ‘to turn things around’ the planning and implementation of the journey.