TCL Rio Tinto Henan market.docVIP

 PAGE \* MERGEFORMAT 26 TCL Rio Tinto Henan market Since April 1995 TCL Group, Zhengzhou branch has been established, TCL trump card into the color TV market has experienced in Henan three years. Three years, TCL ace color TV from the initial obscurity, only a handful of market share in urban markets became Wenju Qianer Ming, the province’s market share in the third, popular in the Central Plains brands. The year 1995 achieved sales of more than 7000 million, 1996 sales would climb to 1.8 billion in 1997 rose to 286 million yuan, nearly doubling every year, out of the regional markets opened up a new mode of . At the same time, this year is also the TCL Group, the country continued to conquer new territories, the market continued to develop, market ranking from the original was almost non-to sixth place, and then to third place for three years. Although the TCL set of cutting the first was founded in 1981, and has 5 consecutive years in the telephone market, first in the country to achieve production and sales results, however, TCL began to get involved until 1992 production of TV sets. In other words, TCL ace color TV from birth to the present market share of third place in the middle just gone through five or six years. Thus, TCL successfully into the market and TCL Henan rise across the country have a natural association between the factors. A nationwide marketing network is the TCL to build the most competitive and the greatest wealth TCI since the development of color TV product, it will be great emphasis on the construction of its own marketing network, the initial stage of market economy is still a lack of an orderly market, market competition, no rules of the game at all, combined with the lack of corresponding legal system of protection, the market changing more drama, more must be decided on its own network. Group president Li Dongsheng Yuan Xin Cheng, general manager and sales company in this respect a great deal of effort devoted to the construc