Six strokes brand differentiation.docVIP

 PAGE \* MERGEFORMAT 21 Six strokes brand differentiation As the pharmaceutical industry to pick up, limitations and guide national policy, medicine, market competition will increase further, even as chain pharmacies drug marketing segments of the incense steamed bun, similar drugs to increase competition in the terminal. At the same time, enterprises pay more attention to shaping their own image, advertising promotional products are no longer just, but biased towards the brand. A positive message that the pharmaceutical market has entered the era of brand marketing. Some power of thought and enterprises in competing products such as the forest environment, began to seek the brand differentiation. Enterprise resource different, their choices of different brand differentiation strategy. Moves one: playing card material Good medicine, medicine we go, Liu Wei Di Huang Zhongjing card Pharmaceutical sales become more and more brands, the same Liu Wei Di Huang Wan, a dozen high price yuan in short supply, while the low prices of 34 yuan is not sell! Can be seen that simply relying on the terminal block, relying on low-cost promotion of no avail, consumers tend to be more rational! The strength of the brand is even more critical. Beijing Tong Ren Tang Liu Wei Di Huang Wan uphold the ‘right medicine and the production process’ and demanding, Zhang Zhong Jing Liu Wei Di Huang Wan insist on brand’ medicines and the efficacy of causality ‘, 9-Zhi Tong Liu Wei Di Huang Wan stressed that’ three hundred years the brand heavy, non-sugar ‘The points of difference, these are the core of the brand differentiation strategy. Liu Wei Di Huang Wan Tai physician from the Eastern Han Zhang Zhongjing ‘Golden Chamber’ in the Shenqi pill is nourishing kidney yin, strengthening the foundation of the classic health side, instead of decline after the millennium. Liu Wei Di Huang categories of domestic agents of the public system, the manufacturer, brand as much as the field of competit