To create a blue ocean general drug development Tao - Wang Ji Tong laryngomalacia pill Planning Case.docVIP

 PAGE \* MERGEFORMAT 28 To create a blue ocean general drug development Tao - Wang Ji Tong laryngomalacia pill Planning Case ‘Market, such as water, brands such as boat, water boat, can also capsize’, in the increasingly fierce competition in the market today, many around us have a brilliant time-honored fallen, the market this way, you are not suited to it, it eliminated you. In response, was founded in 1907, long-established pharmaceutical company in Jinan Ji Tong Wang pharmaceutical deeply understands the macro economic development will usher in Centennial Hall of the period, the generic drugs business has given rise to all kinds of confusion and confusion, of which the most outstanding problem has, like other old and famous, faces ‘product mix and aging, focusing on non-prominent’ situation, how to dig deep inner product resources, refresh the brand, and actively adapt to the market, has become the company issues at stake. Laryngomalacia pill is an old product, is also a classical side throat medicine, I believe that over the age of 35 years of age have a deeper impression on this middle-aged man, in the fierce market competition, the macro economic Church laryngomalacia pill gradually being forgotten by consumers. This year, Hong Ji Tong pharmaceutical drug market through the throat of the science segment, tap new market opportunities, so that laryngomalacia gel products have been rejuvenated, and grow to macro economic Church fist variety of pharmaceuticals. Smoke’s crowded everywhere Throat disorders as a domestic OTC market, one of the mainstream of medicine, has a very broad market space, the domestic large number of pharmaceutical companies have set foot in the pharmaceutical sector. In recent years, with the domestic drug market, the rapid development of the throat, market competition becomes increasingly fierce. Drug on the market in the throat, Guangxi, ‘Golden Melody’ with 6 billion in annual sales revenue and 30% market share in Wenju market