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The concept of black black marketing and other
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The concept of black black marketing and other
First, the concept of the type of enterprise competition
Competitive idea is to carry out marketing activities, the basic guiding ideology, dominates the corporate marketing activities, determine the success or failure of marketing, the West is called ‘business philosophy’. It refers to what activities enterprise intends to adopt a profit, how to deal with companies and customers, enterprises and society. Mainly in the following 6 types.
1. Unscrupulous business practices and concepts. Marketing Theory in the Western market have been discussed the concept of five kinds of competition, but now widespread in developing countries, a concept never been dealt with, look at some examples below.
Cases of 1.1986 years, China’s growing incidence of alcohol. Low-grade industrial alcohol manufacturer to purchase alcohol, watered against the system, and then paste trademarks or fraudulent use of someone else’s trademark to sell. Only during the period from 1986 to 1989, no fewer than 100 documented incidents of alcohol since, Sichuan, Guizhou, Henan and other wine producing alcohol poisoning due to consumption of tens of thousands of people died more than 200 people. Guizhou city, there is a case of alcohol poisoning more than 400 people, 24 people were killed and four were blind. Guangdong Zhaoqing a winery in 1990, making and selling of alcohol in which 55 people were poisoned and killed nine people blind, 360 people (times) hospital rescue. Jiamusi in 1993, alcohol, which caused seven people were killed and six were mutilated. In the same year, Henan Choy alcohol, which caused four deaths and many other eye. In March 1994, Hubei Jingmen Shayang District officialdom Temple Village, Town, Luo married on the villagers due to alcohol misuse purchase, happy event into a funeral, 291 people admitted to hospital, two people can no longer wake up.
Example 2. Meat has reached the point of making people f
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