The concept of how the fried cosmetics hype-.docVIP

 PAGE \* MERGEFORMAT 20 The concept of how the fried cosmetics hype? Nowadays, many of the cosmetics company bosses are afraid of being crowned ‘Concept speculation’ the hat, it seems that way to get rid of ‘fishing for votes’ suspect, in fact, not have to be. The nature of the cosmetics industry, the concept of marketing their mettle in the industry popular saying: the decision cosmetics business success or failure, the most fundamental is the effect, the core is the concept, the most critical is the marketing. Cosmetic industry is a high value-added industries, it is difficult to judge from the product itself, its value, it contains the psychological demands of the product features. Speculation is that the concept of customer or consumer demand with interest as to a certain point, resonating with consumers, to stimulate consumer desire to buy. The concept of a product or brand marketing is the foundation on which support is the core competitiveness of specific performance. In a consumption-oriented economy and society, the concept of marketing is particularly important, especially in the professional cosmetics, the concept of speculation about the success of an enterprise is almost life and death. Since the concept of marketing is so important, then how can we be a good idea to plan a good speculative purposes? What are misunderstanding the concept of speculation in the end? Target consumers At present, many small and medium enterprises have taken a professional cosmetics ‘moon’ the idea that a vacuum can be orders to come up with a new concept in the world, all accompanied by his wife, but later they folded soldiers, a large real money on publicity hit the water drift. In the late 90s, nanotechnology overblown fire, and some cosmetics companies whim, came up with a nano-cosmetics, to the relevant departments of the country was finally seized. The value of cosmetics is not reflected in the product contains the number of high-tech, the number of special i