Wind sauce - Chinese Maotai wine with the rise and China Maotai liquor competitive trends to determine.docVIP

 PAGE \* MERGEFORMAT 34 Wind sauce - Chinese Maotai wine with the rise and China Maotai liquor competitive trends to determine According to my long-term study found that: the rise of a liquor flavor inseparable from the three basic conditions: First, a powerful consumer market. The lack of a strong consumer market, there can be a strong industry momentum. Liquor, or Fen liquor, its industrial expansion is built on the basis of a strong consumer market in North China market and liquor consumption basis, nurturing the Chinese fragrance up to more than a decade of Wine brilliant, the same reason, changes in the Central Plains liquor consumers, create a valuable fragrant era from the Maotai Liquor development trends Maotai liquor with the strategy of the rise of the basis of studies have shown that 2011, China Maotai liquor sales revenue exceeded 45 billion yuan for the first time scale, has accounted for the proportion of 15% of Chinese liquor, which means that China Maotai liquor from the past “niche market” into the fast-growing “mass market”, at the same time, large-scale Maotai Province level market has been extended from the past 1-2 scale to more than 10 provincial markets, Maotai liquor from the “Maotai opportunity” to move towards the era of “Maotai expansion”. Mature technology support and active technological innovation. Luzhou-flavor liquor has been able to for decades entrenched in the forefront of liquor consumption market in China, can not be said and closely related to the liquor mature technical support. Moreover, the surface increasingly fierce competitive environment, the Luzhou-flavor liquor product innovation continue to achieve a breakthrough technology exchanges become more frequent, a certain sense-driven the Luzhou era continue to go deeper. Maotai liquor, December 1, 2011 The Maotai national standards will help foster healthy and sustainable Maotai liquor industry in the territory, and Maotai liquor technological innovation and techn