Under the new competitive era of health care Liquor Industry Development Research.docVIP

 PAGE \* MERGEFORMAT 27 Under the new competitive era of health care Liquor Industry Development Research Preface Health wine from the ‘small minority of wine to drink secretly’ in wine brother to ‘public wine, healthy beverage’ transformation. The starting point for the industry magnificent turn after 2000, now, industry size and growth of the amount of what researchers relish the prospects for the industry eyebrows inside and outside the endless. However, we find that: has been recognized as the industry benchmark for enterprise group very different from the status quo; while new forces, however, the post-show staggering advantage. Had plotted to the country’s health wine brands such as fresh wine, Chih-chung and, Ningxia Red, etc., they are also faced with market opportunities. Why is fresh wine continued to be strong first-mover advantage extent which rendered and in deep accumulation is difficult to release the brand? Have the same footprint of the four big families CCTV ( ‘Jin, coconut, cause, Ning’) the results of very different? Coconut Island to the rapid growth and have tended to dull Erzhi? Why is Coconut Island, Ningxia Red Similarly, the South East China power market has made gains different? Ningxia Red Wolfberry fruit ‘health, a little more’ pan-health promotion Quemei strong and the wine ‘health drink’ so that consumers feel more healthy? Why is ‘health’ (letter in and as the representative) performance in the market not as good as ‘sexually suggestive’ (fresh liquor as the representative) eye-catching? Why is Hong Mao Guilingji Liquor and other old collective back? Why did the ancient ridge God can only solution Guangdong, Guangxi and Hunan can be extremely ancient side wind and water? Gold wine directly to a breakthrough on what basis coconut wine price Turtle Island, deer, triggering a new model of health wine gift a competition? Behind these images is the inevitable logic of health wine industry, Mody? In the new competitive era of health-