Wine Marketing.docVIP

 PAGE \* MERGEFORMAT 32 Wine Marketing First, market-oriented, marketing to catch up with Spring has just begun, the industry call the long-awaited ‘Chinese grape wine technical specifications’ was finally brought into effect. Careful and meticulous standards, a clear interpretation of norms; although there will be ‘experts’ have different views, but the standard is better than no standard should be much better. At least from the cultivation of wine grapes of raw materials until the completion of the wine brewing bottling of laws, big boss ‘will not be chaos’ predictions had expected to achieve the dawn. However, ‘Economics’ Common sense tells us that all aspects of the above on the terms of the whole process of wine marketing, there is a common feature is needed is investment, resulting in the cost. As the process progresses, more and more and more business interests inherent expectation of return. The cost of inputs into chaos, the solution is to reduce the blind and waste, improve resource utilization and establish a better basis for profitable carrier issues. It also does not resolve the follow-up process, marketing, part of the earnings ‘thrilling leap’ in confusion. All of our practitioners in business if you can not from a product-oriented to extricate themselves out of wishful thinking from a strategic and tactical equivalent to truly focus on market-oriented to consumption-oriented; then in the new year in the chaos, disorder, as well as The resulting confusion in the market matured and the missed opportunity in the occupation of a place. Performance of the domestic wine industry in the year had shown a substantial decline in the marketing system on the market, model, implementation attention. We know that white wine is the quintessence of Chinese culture, its culture, germination in the land of China, it is rooted in the local consumer market, its competition in the market mainly in the same root with the tribe carried out between brothers. But w