动力地产2012年11的月宁波中海九唐2012年推广方案.ppt

宁波中海九唐2012年推广方案;本次沟通内容;第一部分 2012年房地产市场状况研判 ;1、市场状况;宏观大势;CPI回落是政策松动的前提 ;微观市场：宁波2011高端市场表现;东钱湖2011别墅市场;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;2011宁波别墅市场;2012市场研判;2、竞争分析;钱湖比华利2期;产品分析;推广情况;钱湖悦府;产品分析;产品分析;华润 · 卡纳湖谷;占地面积;产品分析;产品分析;推广情况;;;;钱湖御景湾;项目基本信息;产品分析;户型分析;推广情况;雅戈尔 · 新海景花园;项目基本信息;产品分析;推广平面;;竞争总结;竞争总结;第二部分 2012年九唐营销思路;整体营销推广思路;2012年;九唐产品卖点;思考;我们的思路;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;产品形象;九唐的USP;众墅平身;2012整合营销推广策略;;第三部分 2012执行计划要点;;年底专场答谢会;企业融资高峰论坛;十大别墅新闻发布会;“九唐杯”企业高尔夫邀请赛;活动目的：用与世界顶尖奢侈品牌的嫁接，邀请宁波有影响力的社会名流，持续不断的举办沙龙活动， 从圈层话题为切入点，真正满足阶层需要，吸引男女主人的关注与参与以名人带动圈层汇聚效应； 活动时间：每月保持1次的频次 活动地点：样板示范区 活动形式：选择某世界知名奢侈品品牌，在样板示范区生活空间内展示。;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides f