怎样进行市场细分数据剖析.pptVIP

市场细分数据分析和阐释(案例为虚构）;什么是市场细分?;市场细分的好处;客户可执行;市场细分的不同方法; 研究结果模拟;什么是聚类分析？;市场细分 – 聚类分析;案例1中国家电市场细分 ;项目执行步骤;语句生成和筛选;语句筛选(Item Reduction)的统计学步骤;因子分析结果;细分结果;各细分的市场份额;各细分的描述;;Release 放松解脱;Life of Recognition 他人认可;Life of Recognition 他人认可;Caring Health 关注健康;;;Mrs. Hao is 36 years old with good educational background. She works as a accountant in a large company. She likes to buy the best goods on the market. She spends little time watching TV, but is very keen on reading articles about fashion and garden design. For home appliances, she simply chooses the products with the best performance, without worrying too much about price or other aspects. She uses a high-end Haier and has been using it for many years. She has an automatic washing machine with very large capacity, and intend to buy a front loader.;;Pragmatic Simplicity 简单实用;Fresh Design 新潮设计;;各细分对品类的具体需求;客户品牌在各细分的表现;案例2微型轿车市场细分 ;对微型轿车的需求;需求的因子分析;关于按需求的用户细分;微型轿车用户的需求－按需求的用户细分;各细分人群对价格的需求;各细分人群对配置的需求