04CHAPTER 4的 THE INTERNAL ASSESSMENT.pptVIP

CHAPTER 4 THE INTERNAL ASSESSMENT 内部分析 OUTLINE 1、The Nature of Internal Audit 2、Integrating Strategy and Culture 3、Management 4、Marketing 5、Finance/Operations 6、Production/Operations 7、Research and Development 8、Computer Information Systems 9、The Internal Factor Evaluation (IFE) Matrix 1、内部分析的性质 2、战略与文化的融合 3、管理 4、营销 5、财务与会计 6、生产与作业 7、研究与开发 8、计算机信息系统 9、内部因素评价(IFE) 矩阵 NOTABLE QUOTES Like a product or service, the planning itself must be manages and shaped, if it is to service executives as a vehicle for strategic decision-making. ROBERT LENZ 像产品或服务一样，计划如果被管理者作为进行战略决策的工具，那么它本身也必须被加以管理和塑造。 ——罗伯特·伦兹 NOTABLE QUOTES The difference between now and five years ago is that information systems had limited function. You weren’t betting your company on it. Now you are. WILLIAM GRUBER 今天与五年前的区别在于，那时信息系统只有有限的功能，它也不决定公司的成败。但今天却完全不是这样。 ——威廉·格鲁伯 NOTABLE QUOTES Weak leadership can wreck the soundest strategy. SUN ZI 夫将者，国之辅也。辅周而国必强，辅隙则国必弱。 ——孙子 A firm that continues to employ a previously successful strategy eventually and inevitably falls victim to a competitor. WILLIAM COHEN 企业如果固守过去曾行之有效的战略，那么它必将败于竞争对手。 ——威廉·科恩 NOTABLE QUOTES An organization should approach all tasks with the idea that they can be accomplished in a superior fashion. THOMAS WATSON, JR. 对于所有任务，企业都应有信心以一种高超的方式去完成。 ——小托马斯·沃森 NOTABLE QUOTES By 2010, managers will have to handle greater cultural diversity. Managers will have to understand that employees don’t think alike about such basics as “handling confrontation” or even what it means “to do a good day’s work”. JEFERY SONNENFELD 到2010年，管理者将不得不面对更大的文化多样性。管理者必须明白，对于“处理对抗”或甚至“如何才是尽职尽