农民非合理性消费行为的深层解读.docVIP

　　农民非合理性消费行为的深层解读 　　关键词:非合理性消费;农民;消费异化;消费心理;心理补偿 　　Abstract:If the farmer′s consumer behavior is reasonable or not is affected by thEir option environment, economic development and policy and many other factors. Economic and institutional roles in guiding are the basic elements that consumer behavior gives birth, and non-rational consumption behaviors of some farmers are increasingly prominent. Analyzing from the socio-cultural level, the paper thinks that the essence of farmers′ non-rational consumption is consumption alienation, and psychological incentive is “social pliance” and “psych