国际贸易实务第18章.pptVIP

Chapter 18Company Introduction and Product Presentation;18.1 Background Information A business organization can be defined as a firm, a company, a business or a corporation that makes, buys or sells goods, or provides services, to make a profit. The words are often used interchangeably. In competitive society in which we live, it’s essential that we go out and sell what we have to offer, and advertising plays an important role in the respect. So you should learn to introduce your product in detail. 18.2 Situational Conversation Section 1: Product Presentation Cindy: Hello. I’m proud to launch BZFone’s first smart phone. It uses an open operating system and boats more functions than any other phones on the market. We call it “An Office at Your Fingertips.” (Shows slides of the smart phone and its function.);As you can see, it’s very sleek and compact. Particularly impressive is its ability to wirelessly connect with other devices. Now I’ll let my colleague Bill Wright provide you with specifics about the XK2000B. Bill: I’m here to tell you about some of the spectacular features of this phone. (Shows a slide listing features of the smart phone) In addition to wireless internet access, e-mail integration, contact database, and instant messaging, it also supports playing digital music and has a built-in camera. The volume of our mobile phone’s memory card is much larger than other products’ on the market. Cindy: It’s more than just a phone; it’s a mobile office. In a single handled unit, it offers everything a professional on the go needs to be on top of his or her game. Bill: Speaking of games, the XK2000B will have the greatest selection of games with the most advanced graphics. ;Section 2: Company Introduction Presenter: Could you tell us something about your company? Buddy: Well, Peterson Packaging is part of the PSSI Packaging Group. Presenter: PSSI, is it a Swedish company? Buddy: Yes, it is. Peterson Packaging itself is really composed of two companies.