[2017年整理]marketing题库.docVIP

九 1.Different industries have different names for price. A) True B) False 2．A flexible price policy is most often used in direct sales of business products and where bargaining is common. A) True B) False 3．A low penetration price discourages competitors from entering the market. A) True B) False 4．A firm in an oligopoly market has a lot of flexibility in setting its price. A) True B) False 5 Manufacturers may control the resale prices that retailers charge for their products. A) True B) False 6．The great risk in penetration pricing is: A) underestimating market po