[2017年整理]上外 英语 高级视听说 原文 8 The_star_of_Starbucks.docVIP

Unit 8星巴克 Who would have believed that Americans would line up排队 by the millions to pay $4 for a cup of coffee? Who would have imagined we would go into a coffee shop and casually ask for a double tall, one pump, vanilla skim, caramel macchiato? What the heck is a macchiato anyway?Well the guy who did believe is Howard Schultz, the star of Starbucks. Schultz is given to leaps of imagination ? he had to be, as he started out as a poor kid in Brooklyn who sold his own blood just to get through college.Today as head of a $29 billion multinational, Schultz is not without his critics; some mockingly call Starbucks Fourbucks. But when 60 Minutes correspondent Scott Pelley met Schultz, he found a salesman and a showman, who is creating his own subculture and intends to take the whole world along.今天身家290亿的跨国公司头头，Schultz并不是没有批判的，他被戏称为Fourbucks。但当我们遇到他时，我们看到的是一个销售员，正在将他的亚文化推向世界。At the Starbucks headquarters in Seattle, they dont drink coffee like you and me.在星巴克总部西雅图，他们是不喝咖啡的。 Howard Schultz analyzes each slurp, as though hes letting you in on a secret.他细细品尝每一口，让你产生一种神秘感You taste that earthiness? Like a Bordeaux wine. That is pretty good, Schultz points out.你尝过这些吗，就像红酒一样非常美味Here people called coffee masters talk about finding romance and passion in a cup like they were cream and sugar. Schultz has brewed up a coffee culture thats, sometimes, a little hard to swallow.这些咖啡大师们说在其中寻找浪漫与激情，好像他们是奶油和糖般。Schultz建立了一种咖啡文化，而且有时这似乎难以下咽。One of our colleagues coined a phrase a long time ago and said, Were not in the business of filling bellies. Were in the business of filling souls, says Schultz. 我们不是在进行填腹的事业而是充实灵魂的事业Oh now, come on, says Pelley. No wait a minute. Thats too ? this is a company. This is a corporation. Come on.OK, it is a corporation, Schultz acknowledges.Youre blowing smoke now, Pelley replies.No, I mean this is how we feel. You might say, OK, theyre full of crap废物. And you know, this is how we feel, says Schultz. Were in the business of human connection and human