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_茶文化_产业价值实现形式的演进_林玮
DOI:10.13331/j.cnki.jhau(ss).2012.01.002
13 1 () Vol.13 No.1
2012 2 Journal of Hunan Agricultural University (Social Sciences) Feb. 2012
( 100875)
S571.1 A 1009-2013(2012)01-0066-04
Two realization approaches of tea culture’s industrial value
LIN Wei
(Beijing Normal University, Beijing 100875, China)
Abstract : As a kind of intangible cultures, the tea culture plays an important role in the tea industry. There are two
realization approaches in tea culture’s industrial value. The tea industry could increase the cultural added value of tea
products and develop the tea culture industry itself. At present, the former is the common cultural marketing mode in
China tea market; the latter has been improved in the social context of booming culture industry in recent years.
Moreover, the tea manufacturers are still lacking of practicing in tea culture market. The tea culture industry which is an
independent part of whole tea industry can extend the tea industry chain and give full play to the industrial value of tea
culture. As the investors, the tea manufacturers’ participating in the tea
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