成都中海·橙郡地康拈阶段性推广创意表现.ppt

橙郡8#地块 阶段性推广创意表现;纲要： 1、前一阶段各项工作成果确认； 2、项目VI系统的设计； 3、项目入市——开盘阶段性推广创意表现 ;前一阶段各项工作成果确认;经过前期的共同努力，对于本项目的推广，我们已经取得了以下阶段性成果： 1、确定目标消费人群为： 25-35岁城市高级白领阶层； 有文化、有品位、有理想、有激情、有对家庭的责任感； 消费较理性，务实； 内心渴望稳定和幸福感、归属感； 事业和生活仍处在成长期。 ;2、确定传播组合为： 案名：C-HOUSE 产品形态：创享高层 传播核心：阶段性的幸福感 传播口号：一城之上，享你所想 ;3、确定C-HOUSE 5C 价值体系为： 城市：百万平米超大社区打造真正的 “生活之城”，让你时刻悠然享受。 经典：中海品牌锻造的新古典主义之作，拥有超大间距及观景围合，让建筑释放恒久魅力。 ;创造：可变户型与创意空间，满足多元需求，让活力处处绽放。 个性：内嵌式景观庭院、情景卧房、廊式景观阳台、观景餐厅等， 让生活展露趣意。 时尚：国际化商业、教育体系与滨河体育公园，链接潮流健康生活。;4、在视觉表现方面： 1、确认了项目LOGO的设计以及色彩、基本组合等VI基础； ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.; 2、5C形象方案被最终确认 ; 3、确认了品牌层级管理的平面表现方式 ; 品牌层级管理的平面表现方式 ;C-HOUSE VI 应用系统演绎;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation