郑州曼哈顿中心整旱南推广执行方案.ppt

曼哈顿中心整合推广执行方案;第一阶段 位置造势 地段片 阶段主题：新城市中心·贵族商务区 目的：板块形象建立 解决问题：商务氛围不足，商务板块形象认知不清。 方法：相对老城区的商务氛围不足，商务体系不完善；郑东新区的不成熟， 不人性进行攻击，建立高端商务板块的标准 目标：建立2007-2008年首选商务板块的概念，建立高端商务形象板块的形象;对于片区的认识 燕庄商务板块属泛CBD的范畴，属郑东新区CBD商务板块的子板块，与CBD整体统一且局部对立。 是老城区向郑东新区发展的过渡区域，具备老城区的成熟，同时具备新城区的潜力。 板块先郑东新区成熟，更人性；比老城区商务板块更具发展潜力，有做高端商务板块的潜质。 是金融、保险、国有企业、跨国企业的首选板块。;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;软 文;1、郑东新区如火如荼，新城市中心捷足先行 政府的发展导向促使郑东新区成为郑州发展的大势所趋，但最先受益的是新老城区的连接点;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;2、市场“无形之手”催生门户经济圈的形成 市场的力量促成燕庄门户经济的形成;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;3、郑州商务体系何时成熟 写字楼市场的不规范，商务板块的不体系、CBD的不成熟;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;4、燕庄的美丽蜕变 从城中村转变为城市新中心，新中心成就贵族商务区;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;中州大道·黄金大道； 未来大道·白金大道； 金水路·金钻大道;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;未来大厦一个时代的标志 贵族商务区形成并非偶然 位置决定天生贵族血统 高档商务楼组团成就“贵族商务区”;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;硬 广;1、万有引力定律的启示;Evaluation only. Created with Aspose.Slides for .NET 3