盒装王老吉英语简介.pptVIP

Company background history：With a long history as early as the year 1828, Guangzhou Wanglaoji Pharmaceutical Co., Ltd. Advantage： become one of the top 50 national major Traditional Chinese Medicine enterprises, gaining titles such as “Chinas Time-Honored Brand”, “National Advanced Unit”, “Guangdong Model Unit”. It is also a subsidiary company of Guangzhou Pharmaceutical Company Ltd., which has gone public in Hong Kong and Shanghai Stock Markets. Product introduction Main ingredients: namely the chrysanthemum, honeysuckle, licorice, Prunella, flowers, grass, paniculata,. Benefits for people: Elimination of heat The colors of the drinks Light yellow Target marketing Main Target marketing of Wanglaoji: 7 to 60 years old southern people Product price 2 RMB for a bottle Product place Product place city :Nanning Channel :Supermarket 、Big gear、Shopping mall、Store Product promotion one Sales promotion: can use tie-ins way make sweepstakes can try to drink buy one get one free Product promotion two Advertising: it is very important to make some print ads.it can make people remember the product .and we can make Web pages and posters. Product promotion three Sponsorship: it can sponsorship some activities, such as singing competition、 model competition and skill competition .This can enhance the brand awareness and company image. * * * Major:Marketing and planning major Student ID:1005081021 Name:林超杰 Boxed Wong Lo Kat Contents 1、Companybackground…………………………………1 2、Product introduction …………………………………2 3、Target marketing ……………………………………3 4、Product price ………………………………………………………4 5、Product place …………………………………………5 6、Product promotion ……………………………………6 谢谢观赏 * *