【2017年整理】体验商务英语2 Selling Online.ppt

Unit 2 Selling Online Learning Objectives Talking about selling online Vocabulary related to selling online Negotiating techniques Problem-solving abilities Business writing techniques by writing an e-mail Warming -up Warming -up Questions: Do you do shopping online? What kind of goods do you usually buy online? Have you ever met any problems when you do shopping online? What problems are they? What are the advantages and disadvantages of doing shopping online? IBM advertisement Bad ideas don’t get better online The main idea: a bad business idea will not work any better it is being used as the basis for selling via the internet. The technology will not , in itself, make up for any deficiencies. If you are selling products online, you need to remember this basic rule of e-commerce, which IBM has so concisely summed up in one of its latest as campaigns. What’s E-commerce? By connecting to a standardized network we can find information, buy and sell quickly and easily, with lower process and administration cost. By implementing E-Commerce, you save money, are online 24hr a day, 7days a week, no traffic jams, shopping crowds, carrying overloaded heavy shopping bags etc, just more business, the easy way. What’s B2B? Business to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C). B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services. Five business benefits of E-Commerce Discuss the questions Some goods and services may be more suitable for selling online, for example: holidays and travel, where no physical delivery of goods is involved. Some of the problems of e-commerce are the same as th