Web Mining of Hotel Customer Survey Data 英文论文文献.docVIP

Web Mining of Hotel Customer Survey Data Richard S. SEGALL Department of Computer Information Technology, College of Business Arkansas State University Jonesboro, AR 72467-0130 USA E-mail: rsegall@ and Qingyu ZHANG Department of Computer Information Technology, College of Business Arkansas State University Jonesboro, AR 72467-0130 USA E-mail: qzhang@ ABSTRACT Olmeda and Sheldon [10] analyzed the potential uses of data mining techniques in Tourism Internet Marketing and electronic customer relationship management. The data mining techniques addressed by Olm