【2017年整理】unit_4_商务英语之特许经营.ppt

Franchising;franchisor management services fee franchise agreement advertising fee franchisee format operations manual master franchisee franchise fee;What is franchising?;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;McDonalds;;Take up (the challenge) ;Leeds;Leeds ;Live by;computerize ;Floor Manager;administration;park;retail park ;Drive-thru = drive-through;Drive-thru;Drive-thru;A drive-thru McDonald’s;A drive-thru McDonald’s;Bacon Egg McMuffin ;invoice ;Mystery Diner ;commend ;ongoing;payroll;Staff turnover ;casual workers ;rush ;muck in ;fries = French fries;priority ;Glenn Miller (1904 – 1944);Moody Blues ;on the go ;Jane Austen;seating;sitting;conform ;value;First, the franchise is the contractual relationship between the franchisor and the franchisee. Second, the franchisor will allow franchisee to use their own trademarks , service mark, business and technical methods, continuous system and other industrial and intellectual property rights by the firm promise. Third, franchising is a continuous relations.;preferred suppliers ;refurbishment ;a big move ;pay off ;Pay off;Advantages of franchising;;;Disadvantages of Buying Franchising;2) For the consumer, the frequent changes gave them a doubt, caused the unclear responsibilities between franchisor, current franchisee and past franchisees. 3) A franchise can only focus on a particular area, and can not be achieved in all markets and strategic victory. ;Reading task 1