WarmingHeartswiththeOlympicGlow.PDFVIP

Warming Hearts with the Olympic Glow 奧運聖火 燃亮香港 Hong Kong’s hosting of the Olympic and Paralympic equestrian events offered an excellent platform for raising Hong Kong’s profile in the international arena and for enhancing the exposure of Hong Kong worldwide. 香港協辦2008奧運和殘疾人士奧運馬術賽事，既可以提升香港的國 際知名度，又增加全球曝光率，是推廣香港的良機。 2020 香港旅遊發展局年報 香港旅遊發展局年報 2008/092008/09 Warming Hearts with the Olympic Glow 奧運聖火 燃亮香港 1 Leveraging this golden opportunity, from late 2007 onwards the HKTB organised a series of marketing activities around the world to promote equestrian events and capitalise on Hong Kong’s role as an Olympic co-host city. The aim of this campaign was to achieve substantial publicity for Hong Kong and to enhance the city’s position as an international travel destination. Locally, the HKTB worked with partners in the related sectors and launched various initiatives to enrich the travel experiences of in-town visitors. 旅發局把握這個黃金機會，由2007年底起，開 2 展一連串全球推廣活動，宣傳奧運馬術賽事，突顯 香港為奧運協辦城市。旅發局透過舉辦這些推廣活 動大力宣傳香港，並提升香港作為國際旅遊熱點的 地位。 另外，旅發局亦與本地相關界別夥伴合作，舉 行各式推廣活動，讓旅客的訪港旅程更繽紛精彩。 1 Inaugurating a promotion for the Beijing Olympic Equestrian Events in New Zealand in late 2007. 2007 年底於新西蘭展開北京奧運馬術推廣活動 。 2 HKTB kicks off promotion in the UK for 2008 Olympic Equestrian Events. 旅發局在英國啟動2008 奧運馬術推廣 。 Hong Kong Tourism Board Annual ReportHong Kong Tourism Board Annual Report 2008/092008/09 2121 1 HKTB’s Olympic promotional video was launched in long-haul mar