【2017年整理】货运代理有限公司发展战略研究.docVIP

毕业设计(论文) 学院 : 专业 : 班级 : 学号 : 姓名 : 指导教师 : 二〇年月日摘 要 关键词 The development strategy of Ford cargo Agency Ltd. Abstract TiIn recent years, along with the freight forwarding market access restrictions are gradually lifted, the implementation of national treatment, foreign powerful shipping giants have entered China freight forwarding market. At the same time, Sinatra’s, COSCO and other large state-owned enterprises have entered the freight forwarding industry, to establish their own freight Proxy Companies and gradually develop and grow, making Chinas freight forwarding market competition is very intense. For our country is not yet mature small and medium-sized freight forwarding enterprises, their growth and development are facing opportunities and challenges. The current situation of the development of the business environment and changes in the background of the industry on how to determine the development goals, to achieve a strategic transformation, to gain competitive advantage, this is undoubtedly a major issue worthy of study. In this paper, based on the relevant theories of strategic management, the analysis of the Ford cargo Agency Co. Ltd. strategic environment analysis, industry environment and the PEST system from the five forces analysis and internal environment analysis of the development of the company, and the advantages and disadvantages, opportunities and threats, proposes the corresponding development Strategy: specialization, market segmentation strategy to strengthen the joint enterprise, strategy; strategy implementation: strengthen talent training, talent introduction, and gradually to the third party logistics enterprise transformation, the establishment of information networks, network management. In this paper, a detailed analysis and Research on the development strategy Ford transportation Proxy Companies, to provide theoretical and technical support for the realization of sustainable development in order to Ford