天津光耀城三期大盘是别墅项目传播策略思考.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;天津光耀城三期 传播策略思考;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;江湖地位?成熟大盘的气势?独特偏好?团泊老大?;团泊变了配套多了大盘熟了三期小了;问题：是三期形象？还是光耀城大盘形象？甚至团泊形象？;太熟悉，可能不知变化;一次归零的思考;首置别墅的人 ;大环境/价格/距离/配套/自住 ;本质——去哪儿？买什么？ ;去团泊，还是津南，或东丽北青有区别么？ ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;基于优良生态环境高端休闲配套云集的综合型城市次中心;竞争下的突出性优势：城市别墅高端配套云集小别墅的总价优势;问题：天津人不识团泊！;转化：建于生态城市里高端休闲度假集群中的醇熟别墅;拉团泊大旗 OR 制造偏好;拉团泊大旗 OR 制造偏好;策略步骤：;名字：;光耀城 · 团泊大第;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;策略三步走：1，你不认识天津！（高端度假集群）2，你从未见过的别墅！3，区域内的老大标杆树立;你不认识天津！;我敢打赌 你根本不熟悉天津;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;策略三步走：1，你不认识天津！（高端度假集群）2，你从未见过的别墅！3，区域内的老大标杆树立;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;你没见过，这样的别墅;你从没见过的别墅！;策略三步走：1，你不认识天津！（高端度假集群）2，你从未见过的别墅！3，区域内的老大标杆树立;拉团泊大旗 OR 制造偏好;团泊城市建设更好了;高端配套陆续完善了;城更熟了;我们，不就是在不断追求中么？追求一个阶段的圆满！;到了三期，把一切满上;光耀城 · 满上;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;策略：1，线上只建立偏好2，线下强调区域变化及产品信息;Evaluation only. Created with Aspose.Slides for .NET 3.5 Clie