关于研发考研app的市场调查报告.pdfVIP

关于研发考研 APP 的市场调查报告 目 录 摘要 ·····················································2 关键词 ···················································2 1 前言 ··················································3 2 调查方法 ··············································5 2.1 前期访谈 ··········································5 2.2 问卷构成 ··········································5 2.3 问卷发放 ··········································5 2.4 调查对象 ··········································6 3 调查结果与分析 ········································6 3.1 使用考研 APP 的频率 ·······························6 3.2 考研 APP 的功能 ···································7 3.2.1 考研 APP 的现有功能需求 ······················7 3.2.2 考研 APP 的新功能期望 ························8 3.3 影响考研 APP 用户的因素 ···························9 3.3.1 选择考研 APP 考虑的因素 ······················9 3.3.2 不能容忍考研 APP 出现的状况 ·················12 3.4 对考研 APP 中重要信息的付费意愿 ··················13 3.5 考研 APP 的界面风格 ······························14 3.6 考研 APP 将生活和学习统一规划的可能 ··············14 4 总结与建议 ··········································16 附录 ：关于研发考研APP 的调查问卷 ······················18 1 关于研发考研 APP 的市场调查报告 关于研发考研 APP 的市场调查报告 摘要 ：针对目前市场上考研 APP 较为混乱的局面与潜在的市场可能 ，调研团队对目前考研 APP 的使用情况、用户体验、考研 APP 的功能需求、用户对于考研 APP 的期望等进行了调 查，以帮助企业研发出一款更全面，更具体，更方便快捷考研 APP。调查发现，目前考研 APP 仍存在较大的市场提升空间 ，相信随着产品质量的提升和用户体验的提高，积极运用 技术创新与优质内容相结合的考研 APP 一定会有广阔的市场前景。 关键词 ：考研 APP 市场调查 用户体验 2 关于研发考研 APP 的市场调查报告 1 前言 当今时代，科学技术日新月异，根据专家的预测，未来中国会向着技术型国家发展，企 业对于人员知识技能的要求会越来越高，大学本科文凭已经远远不能够满足社会的需求。当 代大学生亦不满足于这种现状，或为学业或为前程纷纷选择了考研，考研也逐渐成为了一种 “潮流”席卷了各大高校，准备考研的大学生不断增加。据不完全统计，每年考研人数占高 校应届毕业生人数的 20%——30%。以下是近几年的数据 ：