商务英语写作1概述a要点.ppt

* * Thank you! * * * * Herewith 书随同此信〔书、文件〕 Be tied up: 忙得不可开交 * * * * Our new model is longer in length than the old one. Our new model is longer than the old one. The consensus of opinion is that the tax is unfair. The consensus is that the tax is unfair. * * Clarity Clarity tells the reader exactly what he or she wants and needs to know, using words and a format that make your writings totally understood with just one reading. Short, familiar words and simple, short sentences rather than long, difficult words and complex and long sentences are better for this purpose. Time is money. * * Example 4 They have a decided advantage in regard to freight. (Poor) They have a decided advantage in regard to freight charges (运费). (Better) They informed Messrs. Smith and Richardson that they would receive an answer in a few days. (Poor) They informed Messrs. Smith and Richardson that the latter would receive an answer in a few days. (Better) 货运；运费；船货 * * freight [freit] n. 1. goods carried by a large vehicle 2. transporting goods commercially at rates cheaper than express rates 3. the charge for transporting something by common carrier we pay the freight the freight rate is usually cheaper * * The ship stopped here to take in freight. 这艘船在这里停泊装货。 Please quote us prices including insurance and freight to Vancouver. 请报包括到温哥华的保险和运费的价格。 France derives 16% of revenue from air freight. 法国国家税收的16%来自于航空货运。 * * Concreteness Your writing should be vivid, specific and definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc. * * Example Our apples are excellent. Our apples are juicy, crispy and tender. (Concrete) Smithton Company is our big buyer. Smithton Company did more than one million USD worth of business with us in 2005. (Concrete) * * These brakes can stop a car within a short distance. These Goodson power brakes can stop a 2-ton car within 24 feet. A decis