Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance Is Innovation the Missing Link 外文参考文献.docVIP

American Journal of Industrial and Business Management, 2012, 2, 153-159 153 /10.4236/ajibm.2012.24020 Published Online October 2012 (http://www.SciRP.org/journal/ajibm) Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim Bin Mad Lazim College of Business, Universiti Utara Malaysia, Sintok, Malaysia. Email: s93694@.my, mdnoor@.my, mlhalim@.my Received July 1 , 2012; revised July 30 , 2012; accepted August 29 , 2012 st