营销传播的实践理论与沃尔是玛营销传播计划.docVIP

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营销传播的实践理论与沃尔是玛营销传播计划.doc

营销传播的实践理论与沃尔是玛营销传播计划

营销传播的实践理论与沃尔玛营销传播计划 gic roles of a variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communications impact .” (Schultz, 1993).论文联盟www.LWLM.com编辑。   The marketing communication has become more and more important in the marketing of business organizations. Meanwhile, the emergence of new technology has provided various communication channels for them to communicate with the customers in a faster and more effective way . Hence, this constru

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