FactSheetOrganiser.PDF

2009 Cathay Pacific International Chinese New Year Night Parade Fact Sheet Organiser Hong Kong Tourism Board (HKTB) Title Sponsor th Cathay Pacific Airways is the title sponsor for the 11 consecutive year Route Sponsor American Express International, Inc. (American Express) is the parade route sponsor for nd the 2 consecutive year Other Sponsors • Wonderful Worlds of Whampoa • Pak Shing Tong • Koon Wah Food Preserved Fruit Factory Limited Theme World’s Happiest Party Date Location • 26 January 2009 (Monday), first evening of the Year of the Ox • 8:00pm – 9:30pm (Spectator Stands Open at 7:00pm) • Opening ceremony will be held at the Hong Kong Cultural Centre Piazza in Tsim Sha Tsui Highlight of the Parade • Larger scale compared with last year • Reinforce festive party ambience along the route • More children elements • Encourage spectators to wear traditional Chinese costumes Parade Elements th th • The 14 staging of the Chinese New Year Parade and the 4 night parade in Tsim Sha Tsui. • Floats and performing groups from 12 countries/regions: Australia, Mainland China, Denmark, Hong Kong, Japan, Korea, Macau, Russia, South Africa, Spain, Thailand and the USA. Eighteen of them are first-timers. o 13 floats, four of which are joining the Parade for the first time, namely Hong Kong 2009 East Asian Games, Michelin Asia (HK) Ltd, Seoul Metropolitan Government from Korea and the Pirates’ Float from Spain. o 13 international performing groups, 10 of which are first-timers, namely: - ‘AUS