2017《现代咨询方法与实务》试题及答案_1.docVIP

2017《现代咨询方法与实务》试题及答案 2017《现代咨询方法与实务》试题及答案作者：佚名 时间：2017-3-14 浏览量： 2017《现代咨询方法与实务》试题及答案 试题一 统计数据表明,某行业内市场占有率前五名的企业为A、B、c、D、E,它们的市场占有率分别为28%、26%、22%、l0%和5%。E公司为了制定自身的发展战略,采用五因素模型对行业的竞争结构进行分析。部分因素分析如下。 .本行业的新进入者来自国内、国外两个方面。本行业是资本和技术密集型的行业;对国外进入者,国家有一定限制以对本行业进行必要的保护。 2.本公司产品的主要原材料供应商十分集中,采购量在各供应商之间分布较均匀,主要原材料暂无替代品。 3.由于本行业中各企业提供的产品差异性越来越小,因此顾客选择机会较多。 4.由于科技进步加快,市场上已开始出现性能更高的同类产品,只是目前的价格还略高于传统产品。基于上述分析,E公司进一步运用评价矩阵对公司的内部和外部因素进行了综合评价:评价矩阵如表1: 表1E公司内部和外部因素评价 问题: .判断本行业的市场竞争格局属于何种类型,并说明理由。 2.上述四方面因素分别属于五因素模型中的哪个方面?说明每个因素对该行业竞争强度的影响是增强还是减弱。 3.根据E公司的企业内部及外部因素评价结果,画出SwoT分析图,指出该公司应选择何种战略,并说明理由。 知识点: 本题涉及教材第二章战略分析方法,《考试大纲》的要求是:了解产品生命周期及PEST分析;熟悉竞争能力分析和矩阵分析;掌握SwoT分析。 答案: .本市场竞争格局属于相对垄断型。因为前三名的市场占有率之和为28%+26%+22%=76%74%,且三者的份额比率小于 试题下载：2017《现代咨询方法与实务》试题及答案 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psy