吉利汽车关系营销与顾客忠诚度试卷.docxVIP

吉利汽车关系营销与顾客忠诚度研究 摘要 随着汽车工业的发展，汽车行业的发展越来越成熟，各种品牌的汽车竞争也越来越激烈。要想在这个庞大的市场上占据一席之地，分得一杯羹，吉利汽车有很长的路要走。本文结合关系营销和顾客忠诚度的相关理论，对吉利汽车的营销现状进行了研究分析，发现了一些存在的问题，并提出了相应的解决措施。以期通过完善关系营销，建立顾客忠诚度，提高吉利汽车品牌的影响力，增强企业的核心竞争力。 关键词：吉利；关系营销；4R理论；顾客忠诚度  Abstract With the development of the automobile industry, the development of the automobile industry is becoming more and more mature, and the competition of all kinds of brands is becoming more and more fierce. Want to occupy a place in this huge market, share a cup of soup, Geely Automobile has a long way to go. Based on the theory of relationship marketing and customer