牛津译林版高中英语必修4Unit 1“Advertising”（Task）课件1.pptVIP

Brain-storming As we know , information, attractive pictures and exciting languages play a very important part in an advertisement. How can we gain enough information before writing an ad? Discussion Discuss in pairs about the note at P14 and fill in the subject. Homework Review what we have learned in this section. Make good preparations for the second part of Task. * 牛津高中英语 (模块四 ·高一下学期) Task Unit 1 Writing an advertisement Unit 1 课件描述： 这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本部分包括的一系列活动为学生提供了锻炼听说读写能力的机会。 Task 1Writing an advertisement Skills building 1: Listening for statistics and descriptions How to read these statistics: *Fractions: 1/5(one fifth) 2/3(two thirds) ?(three quarters) 2 ?(two and one half) How to read: 2/5 _________ 4 ? ___________ two fifths four and three quarters How to read these statistics: *decimals: 0.3(zero/nought point three), 6.79(six point seven nine) How to read: 0.9 ____________________ 2.15________________ *percentages 63%(sixty-three per cent) 45.72%(forty-five point seven two per cent) How to read 27.35%_____________________________ zero/nought point nine two point one five twenty-seven point three five per cent When listening, we should care about: An increase an increase of go up by increase/rise by two times as many A decrease a decrease of decrease/fall by no change no change remain/stay the same Notice: When listening, we should also pay attention to: a range: vary between* and */from * to * Notice: an average: average price/number … When listening, don’t forget: a limit maximum peaked at fall to lowest level drop to lowest point Notice: Listening practice: Page 12 1. Membership-two years ago: __________; last year___________ 2. Market share- last year :___________; this year_______________ 3. Percentage of students who ate lunch in the dining hall last year:__________; in three years____