决策权威对在线信息产品供应链合作利益均衡的影响.docVIP

决策权威对在线信息产品供应链合作利益均衡的影响 　　摘要:我们通过动态博弈,讨论了在线信息产品供应链中,链主处于相对强势地位的情况下,链主决策权威的变化对该供应链构建的基本方式的影响以及一般趋势,以为在线产品盈利提供理论的支持。 　　Abstract: Through the active games, we discuss that, in the supply chain of online information products, under the circumstance of main chain is in a relatively strong position, the basic method of construction and the general trend after the chain changes in the main decision-making authority of the supply chain and theoretical support provided by online products. 　　关键词:决策权威;供应链合作;利益均衡 　　Key words: decision-making authority;supply chain cooperation;balance of interests 　　中