网络营销发展现状及其发展对策.docVIP

山西师范大学本科毕业论文 网络营销发展现状及其发展对策 姓 名 张婧 系 别 经管学院 专 业 财务管理（双学位） 班 级 2011级 学 号 1090170220s 指导教师 肖黎明 答辩日期 成 绩 二〇一三年六月 网络营销现状及其发展对策随着互联网的发展及普及, 我国在网络营销方面也在迅猛发展目前中国网络营销的现状，深入分析我国网络营销的不足之处，并提出解决的对策，使我国的网络营销得到更好的完善和发展。Current situation of Network marketing and their development countermeasures Abstract With the development of the Internet and the popularization, the network marketing in China is in rapid development. Network marketing is the inevitable outcome of the development of economy, science and technology, culture, is a kind of Internet and related technologies as the main means of new marketing methods, it is not restricted by time and space, improve the working efficiency, reduces costs and expand the market, to a great extent, changed the traditional forms of marketing and business. In the era of the Internet and e-commerce, network marketing existence obvious advantages in many ways, but its marketings core mission is constant, is to attract and retain customers. This article is based on combining with the condition of our country present stage, the study of network marketing development present situation and development countermeasures. This paper explained the meaning of network marketing and research purpose and significance; Summarized research status quo of network marketing at home and abroad at present stage; The present development of Chinas network marketing, analyzes the deficiency of network marketing in our country, and on this basis put forward the countermeasures to solve the problem, make our countrys network marketing better improve and development. 【Key words】network marketing； Status quo； Marketing methods； strategy 1引言 1 2 国内外研究现状 1 3 网络营销的发展现状 2 4 网络营销发展中存在的问题 3 4.1消费者方面 3 4.1.1消费者观念 3 4.1.2消费者网购群体 4 4.2 人才 4 4.3 网络广告 5 4.4商品 6 4.4.1网络同种商品价格不同 6 4.4.2商品种类 6 4.5信用 7 5 网络营销发展对策 7 参考文献： 8 致谢 9