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Growing Pains for Olympic Venues.doc
Growing Pains for Olympic Venues
The joint-investors model eliminates the investment risk of not only the government, but also the private partner.
TO cater to tourists and students during the summer holidays, the Beijing Olympic Green is now offering a package ticket, which includes admission not only to the hottest sites in the park such as the Bird’s Nest and the Water Cube, but also the carnivals currently enlivening the grounds. The package can save tourists up to 50 percent off of single, separate entry fees.
Post-Games repurposing of the Olympic venues amounts to more than marketing; it includes the gradual refurbishment of the interior of the Bird’s Nest for a start. Its third floor will be built into a loop-like Olympic-themed restaurant, displaying through photos and videos the Beijing Olympic Games preparation, spectacular competitive highlights, and venue construction; the Bird’s Nest will have its own particular showcase of photos, videos and models.
The transformation of the Bird’s Nest’s facilities for commercial interests will remake an area of some 100,000 square meters. According to the current plan, 56 stores selling ethnic commodities and sports goods will be housed inside. Relevant officials of the Chaoyang District Tourism Bureau say that the interiors of the National Indoor Stadium, the Olympic Forest Park and some other venues will also be commercialized in the latter half of 2009.
With new retail and dining elements, as well as tour packages for the Olympic Green, the Olympic facilities once again earn the public’s attention.
A Risk-sharing Operating Model
“In fact, the designs of the original Olympic venues had already taken into consideration post-Game utilization. Many competition venues were built in densely populated areas or universities, to be readily accessible to ordinary citizens,” says Lin Xianpeng, executive director of Beijing Olympic Economy Research Association.
The Olympic venues ar
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