房地产策划经理制定营销方案工作标准.doc

房地产策划经理制定营销方案工作标准 房地产策划经理制定营销方案工作标准提要：从整体细分到局部制定营销方案（以华景为例）：大产业市场（广州）―――板块市场（天河板块）―――区域竞争市场 更多精品自报告 房地产策划经理制定营销方案工作标准 工作名称:制定营销方案 执行主体: 流程编号: 1、核心宗旨：促进销售，巩固、提升品牌形象。 2、制定本项目营销方案： 五个参考： （1）参考根据往年同期销售情况 （2）参考前期推广效果、销售情况 （3）参考周边竞争对手销售情况 （4）参考本项目现有产品结构 （5）参考房地产整体发展情况 三个基础： （1）以跟进营销中心推广主题为基础 （2）以本阶段可运用的营销费用为基础 （3）以本项目公司可调用人力、物力为基础 两个细分： （1）从整个时期细分到各阶段制定营销方案周期：年度―――季度―――每月―――每周 （2）从整体细分到局部制定营销方案（以华景为例）：大产业市场（广州）―――板块市场（天河板块）―――区域竞争市场（华景新城及周边竞争对手形成的区域）―――本项目销售现场（小区业主居住范围及销售中心） 3、包括内容 （1）前期推广效果经验总结 （2）通过市场调查、周边竞争对手分析确定所在市场环境（主要产品特征，目标消费群特征） （3）发掘市场空缺，分析本项目产品特点 （4）根据以上内容制定营销方案 a、产品包装 b、推售节奏 c、宣传配合 d、现场布置 e、小区活动 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The format