耐克NIKE夏季篮球联赛方案节选FA10 BB Leauge.ppt

5. All Star Nights - Crowning the Heroes New born stars will be playing against legends from the past to prove their worthiness s Rewards Celebrate - unique access to a global stage Nike All Asia Camp June, Beijing World Basketball Festival August, NYC Leaving a legend behind – Make future, make heroes Post Activation Heroes are made, do not leave them unmanaged. Make them more famous and better players. Enlist them as Nike Ambassadors/BBN City Captain Organize city level pick up games Blog or brag about their little empires Provide Nike privileges (Nike gear, on off court) Access to exclusive training opportunities (coach, camps, CBA mentors) The history – The journey/history of China streetball, the first generation, their story and inspiration – to establish Nike’s untouchable position in leading the development of China streetball The future - Create new episode around the young guns that has the potential to rewrite the history of China Streetball Amplification with Pride Respect Theater Sports bars/ courts/ internet café/ Retail Seeding to TV Vertical Magazine insertion Digital 5/8: start recruitment 6/2 – 6/9: Pre Heat, utilizing KD’s visit 7/8 – 7/23: 5 city tournament 7/25 – 7/27: Territory camp and final 7/30 -7/31: Greater China national final SU10 FA10 Aug Jul Jun May Apr Sep A B C D E EVENT DIGITAL PR BC Online support KD’s visit NBA or ChinaNT Athlete visit RETAIL OOH, print AD… *Time slot should be revised by function recruitment PRODUCT HYPERFUSE, DreamSeason II Energy -influencers -artist Sports Marketing -athlete presence -training content Retail registration information collect Product Lightweight + (Hyperfuse/DSII) Compete/train/express PR -exposures -promotion Event -city tournament -territory camp -regional final -GC national final Remaster Your Game Digital Recruitment Online programme -community, BBN Brand Connection -Print AD -OOH Marketing Mix Content Digital PR Functional Support Profile the Chin