【5.10改】阿里巴巴电子商务发展现状及对策研究要点.docVIP

中文摘要 21世纪是网络的时代,把握住网络渠道就相当于把握了新的商机。阿里巴巴董事长马云也公开发表言论说:“电子商务在10年内将超过传统的线下商场的销售额”。这意味着在未来的十年内将有更多的消费者选择网络购物这一模式消费。同时,我们在看到商机的前提下,还要看到威胁,越来越多的竞争者也涌入网络商务平台,致使内衣品牌销售的渠道竞争将更加激烈。本文在全面分析了 C2C电子商务模式对米兰春天内衣的影响,我们发现网络的概念更新的很快,网络消费者的理念可谓是日新月异,而且网络对时尚的传播速度也很快,这就要求米兰春天内衣无论是在产品设计、促销方式上都要准确的对消费者定位分析,只有把握网络消费的动态,才能准确地把握市场。最后,我们通过一系列的定性和定量的分析,提出对未来米兰春天内衣C2C网店未来的展望:产品的设计将建立在对消费者偏好的基础上,越来越时尚化,价格策略还将持续现阶段的策略走全面路线,局部高科技产品可以走高端化产品,渠道建设上将多位一体建设线上线下全面发展,以线上带动下线,以线下促进线上销售,促销策略上将进一步更加人性化。展望未来,米兰春天内衣将以其独特的优势在内衣行业中取得傲人的成绩。 关键词：C2C；电子商务盈利模式；淘宝米兰春天 文章题目是什么？ ABSTRACT In the 21st century is the era of network, seize the network channel is equivalent to grasp the new business opportunities. Public comments alibaba chairman jack ma also said: the electronic commerce in 10 years will be more than the traditional offline store sales. This means that in the next ten years there will be more consumers choose online shopping this model. At the same time, we are on the premise of see business opportunities, but also see threats, more and more competitors also poured into the network business platform, the underwear brand sales channels will be more competitive. Based on the comprehensive analysis of the effect of C2C e-commerce model of milan spring underwear, we find that the network update quickly, the concept of the concept of network consumers is changing, and network transmission speed of fashion quickly, which requires the milan spring underwear both in product design, promotion way to accurate positioning analysis for the consumer, only grasp the dynamic network consumption, can accurately grasp the market. Finally, we through a series of qualitative and quantitative analysis, put forward on the outlook for the future milan spring underwear C2C shop: the design of the product will be established on the basis of to consumer preferences, more and more fashionable change, price will continue the current strategy takes comprehensive course, local high-tech products can go high-end products, channel cons