新联康青岛即墨海尔精原乡墅营销推广计划.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 户外表现示例 （第二阶段） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 先期软文炒作为主，中后期硬广强势爆破。 软文炒作先行，制造足够高的舆论声势（形成话题）； 硬广强势引导，表明站位建立顶级形象（制造期待）； 软文炒作时间：6—9月 硬广上线时间：6—10月 报纸 表现 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 软文炒作思路 ? 1、先卖：板块 2、第二卖：新东方 新中式 3、第三卖：产品类别（温泉度假别墅） 4、第四卖：院落友居 5、第五卖：精装修 高科技 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 硬广视觉表现? 强势引导，表明站位，建立顶级形象（制造期待） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 5 6 8 ? 东方对话西方 ? 并非所有别墅 都能如此东方 ? 献礼东方人居智慧 找到重回桃花源的路 7 9 10 11 12 分为三个阶段， 1、讲概念： 2、讲客户： 3、讲产品： Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 海尔·原创·现代中式别墅 产品定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 在青岛，西式住宅在市区大盘的带动下，已成为高级的象征，最西方的就等于是最先进的，西式的格调在时序上领先。 我们的建筑不是西式的。但这两种建筑的不同是在于产品上吗？ 不是。实际上是由建筑折射出的人不同。建筑的核心是人。 人的居住