济南海尔绿城全运村精2010年营销推广计划报告.pptVIP

谢阅！ 推广调性—— 高调的亮相，与众不同的时尚 以舍我其谁的姿态占领市场， 以个性化的风格深入人心. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 报纸广告风格 Ⅰ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 创意阐释： 本套设计注重从创意角度诠释项目，力图通过个性化、风格化的表现手法，从众多报纸广告中脱颖而出，塑造项目独特的形象识别，达到一炮而红的效果。 表现上采用借喻手法，将通过埃菲尔铁塔、自由女神等世界知名建筑的演绎来表现我项目时尚、繁华、财富的高度，同时将时尚商业业态寓于其中，表现手法十分巧妙。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 报纸广告风格 Ⅱ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 创意阐释： 本案有传统与现代的建筑元素存在，画面创意以两种建筑形态的对比，再加上商业气氛的渲染，突出泰府广场独一无二建筑形态。利用水墨画的底图，突出项目的中式元素，泰府广场的南立面则体现了项目现代时尚的感觉，这样给人以耳目一新的感觉，借以凸显项目的定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 报纸广告风格 Ⅲ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 创意阐释： 主色系以喜庆而浓烈的暖调，来突出商业项目火爆的市场人气，多元丰富的业态，成功吸引客户眼球。 以奖杯、水晶、钻石为系列秀稿主画面创意元素，诉求：“财富奖赏”、“丰富缤纷”、“时尚尊贵”等项目价值。同时结合产品效果图，广告诉求一目了然。 构图极富张力，视觉冲击强烈 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyr