青岛远洋公馆项目的精配置建议方案.ppt

3.内部环境 项目命名 取项目名称凭海临风的前二字。因住宅项目前期已经传播，有一定知名度，可以借力。 凭海 —海鲜风情街— Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 业态规划建议 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 业态规划 三个大体块， 是项目盘活的关键。 三个不活，项目难活。 但是此三个体块面积过大，很难直接销售，招商。 必须低价或免租招商，让大商家入驻，形成拉动。 规划为：定向招商 酒店、KTV、会所、 洗浴中心、中型超市 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 业态规划 五个体块，单户单层面积45平~65平左右 1.1层规划为中小型海鲜酒店、海鲜拍档、烧烤店、其他特色美食如日韩海鲜料理、中式火锅类； 电信、药店、洗衣房等社区配套为辅。 2.2层原固定为公寓，需改造为酒店餐饮包间或KTV、足疗等娱乐性包间。 1 2 3 4 5 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 3.1-2#3层、3-5#3-4层业态固定，同样为45-65平左右公寓，必须进行灵活处理： （1）部分规划为经济型酒店或家庭旅馆； （2）部分直接作为类别墅或分时度假公寓出售； 作为公寓出售，必须进行改造，做样板间、精装修房，不然无法体现价值。 业态规划 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （3）部分必须分割改造： —作为主题餐饮的酒店包间 —棋牌、足疗、KTV等娱乐性包间 业态规划 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目改造 1.临街绿化带改造 将项目的定位和规划上升到政府层次，以此申报政府改造绿化带，剔除障碍。 2.内部灵活分割改造