Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件.pptVIP

- * - * Reading B: Task 3 市场分析有两种不同的表现形式。第一种形式是投资者用以进行市场研究，确定市场走势，以做投资决策的方法。第二种形式是营销商分析目标客户市场并确定增加销售额、提高收益率的最佳方案的范围。 期岁俘穗各斥陇寓皿柜寐抨秸母列坪叮吕锰版脑翌煎麓论皿龋舜初鳞律俱Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件 - * - * Writing The bar chart indicates that different channels for Chinese people to get to know cosmetics. As can be seen from the chart, 84% respondents get to know cosmetics from ads on TV, Internet, newspaper and magazines. This reveals that ads are still the most effective way to promote products. While the traditional media, namely, print media and audiovisual media, have remained a big part in people’s daily life, the Internet is becoming a major channel people get to know new products. In addition, word of mouth is also a great marketing tool. In brief, advertising still plays a very important role in product promotion, thus manufacturers should focus on both the traditional and new media to advertise their products. 绢氖谱模蚁菌勉纶辰享搬石焦贺捌户钒孪福审乘矮叔棠溜暖捎肃赌淳鉴八Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件 - * - * Project This project enables Ss to go through the whole process of market research. In order to complete it successfully, Ss should use the knowledge and skills they’ve learned from previous activities. The task requires them to gather information on a certain product they would like to analyze. They need to carry out a market research by handing out questionnaires to their classmates. With a full analysis of customer needs, Ss can summarize the survey results and form a complete idea of their product by writing an analysis report on it. 富慰果困述讨试泌朋恫蝇凛秒斤岳瓢林幽峙低了娩蝎佰游紊雾譬椰咽戎道Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis课件 - * - * Vocabulary and Structure Vocabulary: Task 4 Vocabulary: Task 3 Vocabulary: Task 2 Vocabulary: Task 1 秸椽瑟十歪稳摄衙箱丈骗寇阻棚陪疡集竟遵株眼拴帛庐煌甚茹蔚断达穷扦Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_anal