商务英语unit 6 market investigation.pptVIP

Unit6 Heading West -Market investigation Warm-up 1. Why do we need investigation? What’s the purpose? 2. Is investigation necessary in all cases? Any examples? II. Background Knowledge 1. By companies A Market analysis is a documented investigation of a market that is used to inform a firms planning activities particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. Dimensions of market analysis Market size (current and future) Market growth rate M