短期折扣和延时还款下零售商订货与价格决策.pdfVIP

第 2 1 卷第 4 期 工 业 工 程 与 管 理 Vol. 21 No. 4 20 1 6 年 8 月 Industrial Engineering and Management Aug. 2016 文章编号：1007-5429(2016)04-0026-09 短期折扣和延时还款下零售商订货与价格决策 朱桂阳、 贾 涛 12 ，林 峰 1 (1.西安交通大学管理学院，陕西西安710049； 2.过程控制与效率工程教育部重点实验室，陕西西安710049) 摘要：在最终顾客需求率依赖于市场价格的环境中，供应商给予零售商一次性价格折扣机会， 并同时允许延时还款，分析了零售商的订货量、促销时间长度与促销价格决策问题。建立了该问题 的数学模型以最大化零售商在促销期内的利润增加值，证明了每个分段内目标函数的性质，并设计 求解步骤对于该问题进行求解。结合现实中的需要，进一步考虑了三种特例（策略)情况下，零售商 的决策问题。通过数值算例分析，验证了模型和算法的有效性，并比较了不同情况下，零售商将批 发价格折扣量传递给最终顾客的比例。 关键词：一次性价格折扣；延时还款；价格折扣传递比率；需求依赖于价格；经济订货批量 中图分类号：C931 文献标识码：A Optimal Ordering and Pricing Policy for the Retailer under Temporary Price Reduction and Delay In Payment ZHU Gui -yang1，JIA Tao 12，LIN Feng 1 (1. School of Management ,Xi?an Jiao Tong University ,Xi?an 710049, Chin ； 2. The Key Lab of the Ministry of Education fot Process Control Efficiency Engineering ,Xi?an 710049, Chin ) Abstract ： In the reselling situation where end customer demand rate depends on market price,the retailer?s optimal decisions are analyzed including the special order quantity , discount price when the supplier offers onetime only price reduction and delay in pa;ynent The proper mathematical modd is formulated to maximize the additiond profit during the specid sale time Then the properties of the objective function in each scenario are derived, and solution solve the problem. From the view of application , three specid cases(strategies)of the proposed modd are presented. Numerical examples are conducted to illustrate the developed modd and the solution procedure,and the proportion of the wholesale