企业沼虢与略管理论文.docVIP

鲁东大学 《力生制药股份有限公司的企业战略分析》 班 级：10 级 01 班 专 业：公 共 事 业 管 理 学 院：商 学 院指导老师：王 栋 老 师 完成时间：2013年5月4日 小组成员：朱闯闯（20101611616） 包小金（20101611577） 蒋 杰（20101611585） 夏 波（20101611607） 目录 摘要 2 关键字 3 Abstract 3 Keywords 3 1.绪论 4 1.1企业概况 4 1.2本文的研究思路 4 1.3对公司的战略环境进行分析 4 1.4对力生公司的战略方案设计 5 2.宏观环境分析(G-PEST) 6 3.行业分析 8 4.企业内部经营分析 10 4.1财务状况分析 10 4.2战略协调分析 11 4.3各主营业务的战略分析（波士顿矩阵） 12 4.4 SWOT分析 13 5.战略目标及其措施 15 5.1市场战略 15 5.2研发战略 16 5.3生产战略 16 5.4人力资源战略 17 5.5财务战略 17 参考文献 18 Abstract: TianjinLisheng pharmaceutical Limited by Share Ltd most Tianjin Pharmaceutical Group Co. Ltd, one of the subordinate enterprises, from 2007 to 2012, the companys sales growth rate of 13% per year, profit increasing by 15% annually, from the first half of 2012 the companys overall situation, the growth rate obviously slowed down, the original company development strategy has not adapt the original development needs, formulate the development strategy of line be imperative. Facing the impact of financial crisis, the pharmaceutical industry must strive to improve their own strength, can in the fierce competition in the talent showing itself. In recent years, a great change has taken place in Chinas domestic market, the state has adopted a series of policy measures for the pharmaceutical industry, including medical insurance system implementation. In this paper, the market situation analysis from the industry, make the analysis on the external environment of TianjinLisheng pharmaceutical Limited by Share Ltd, accounted for the overall sales, and the vast majority of main business strategic planning. In the process of strategic analysis, using a variety of methods of strategic analysis, including analysis of G - PEST method in the external environment, industry environment analysis of industry attractiveness matrix, the Boston matrix analysis of the use of main business, and analysis the strategy of the SWOT strategic analysis. And then put forward the development str