SIII Unit 5 reading课件（PPT 45页）.ppt

Reading Dear mum, I suggest you buy a Lenovo laptop computer. Here are some reasons. First, you can get the low discount from Lenovo. Second, I know Lenovo better than other companies. So you can choose the perfect model with the right functions for yourself. Besides, I trust Lenovo very much. It is one of the best brands in China, not only for its quality but also for its service. Last, I also have some kind of emotion in it. Everything taken into consideration, you’d better buy a Lenovo computer. Yours love, Su Hui Pre-reading Fast reading Detail reading 1. Where can people advertise? Ads are broadcast on TV and over the radio, posted on the Internet and printed in newspapers and on posters in our cities. 2. Why do some people find ads very annoying? Because they accuse companies of using ads to mislead us by giving false information. 3. How do companies get their message across? To get their message across, companies employ advertisers and appeal to customers emotions. 4. How do ads help customers? Ads reduce the price of products and help customers choose among all the available products. 5. In what way do ads introduce new products? Truthful ads introduce new products by providing good information, explaining features, functions and costs of a product or service. 6. Why are some well-known persons named as spokesmen or spokeswomen? These famous people are named as spokesmen or spokeswomen to make the programmes of governments or organizations known to the public. 7. What are “bait-and-switch” ads? “Bait-and-switch” ads means that the customer is shown one product (the bait) and then given another. 8. How can we be smart customers? We can be smart buyer if we can distinguish between fiction and fact and protect ourselves from false ads. Explanation go hand in hand with表